On International Older Person's Day (1st October 2015) the Prevention of Falls Network for Dissemination (ProFouND) consortium, funded by the EC and led by Professor Chris Todd at the University of Manchester, with members throughout Europe delivered flash mobs and/or took part in strength and balance exercise classes to raise awareness of falls prevention.
The Stay Strong Stay Steady Campaign involved over 500 older and younger people from across 9 EU countries (England, Germany, Greece, Norway, Portugal, Scotland, Spain, Sweden, Wales) plus special guest contribution from their advisory partner in Australia. Watch the EU Flash Mob montage here https://www.youtube.com/watch?v=iekHwmOh084
Quote from Professor Chris Todd – “We are really pleased by the response from across Europe to this initiative. The enthusiasm and commitment of the older people who took part shows the value of keeping active in older age” .